I'm Alejandro Hirmas,
a Data Scientist, currently working at ADC Consulting.

I specialize in experimentation and causal inference, based in Amsterdam. I work end-to-end on experimental solutions. From designing the study and building full-stack testing platforms to analyzing results and operationalizing outcomes into business strategy. I also develop causal ML models and have assisted in taking them to production, working across Python, R, SQL, and modern front-end technologies. My background in behavioral economics means I don't just measure what works, but understand why people choose what they choose.

During my PhD at the University of Amsterdam, I researched the role of visual attention in economic decision-making, combining methods from experimental economics, neuroscience, and machine learning. This work led to 6 peer-reviewed publications and presentations at 20+ international conferences, spanning topics like risk perception, sustainability, and gender discrimination.